(Wichita Falls, TX)
My mother used Tide my entire growing up years. Then when I grew up I used a less expensive brand, due to economics. It was working fine, I thought. But after I got married I was ironing my husband's shirts one day and the clothes just smelled funny. I didn't know what it was but just put up with it.
Then I ironed clothes for a friend of mine one day and they smelled so wonderful. Same iron, same ironing board, same starch. So I asked her later what she used to clean her clothes. She said Tide.
So I bought a small bottle of liquid Tide and tried it myself and then ironed my husband's shirts. No smell. So I decided right then and there never to use anything but Tide ever again. The smell out of the washer and the dryer is just amazing. That commercial about people going around smelling that other detergent is stupid, but the other day I found myself doing the same thing with my towels.
When they changed to the 2X Tide I had to adjust the amount of liquid I use. The recommended amount does not get the clothes clean so I double it. Truly I wish they would go back to the original.