Wisk is the only laundry detergent that I have ever liked. It may be because when I was young that was the only kind that my mother would use.
When I was out on my own, I purchased cheaper brands or brands that were on sale, thinking I would save money, but I would have to wash my things two or three times before they would come clean.
The also would try other brands that were newer and also claimed that you needed to use less, even though they were the same price or even more than my regular brand, but for some reason I would always come back to the brand I felt most comfortable using.
Wisk has also change over the years and just like everything else I was hesitant to try the new and improved Wisk, but I was always satisfied with their newer versions and I would never change the brand I use. Wisk always made my clothes smell fresh and clean and I would never use anything else.
My children now are following in my footsteps. They too tried other detergent, and they thought that they would save money too, using a cheaper brand, but I would always tell them, "You can't go wrong if you use this brand". They too agreed.
Now we have three generation in our family that will use only Wisk. I know that another generation will try and use the cheaper ones and think about trying the other brand because of the commercials to try this one and that one. But to me it's like this, "I've tried the rest so I'll stick to the best".