(Grand Forks, North Dakota)
I use this particular brand because of my uniform. I'm in the United States Air Force and we have all been issued a new uniform, the Air Battle Uniform. The "ABUs" are designed for lack of better terms, "stealth like", in the dark by not being detected by infrared lights, and made more for a city battle.
Unlike the old Battle Dress Uniform, or BDUs as we say in the Air Force, we aren't aloud to wash the ABUs in warm water, but instead cold. I like Tide because I grew up using Original Tide.
I like the Cold water brands of Tide because they come in wonderful scents. Most other cold wash brands' scent tend to become bland, whereas Tide does not. It also keeps the color of the uniform in regular form, and won't fade.
You can't go wrong using Tide Cold water! It's great!