Initially I purchased this brand because it was on sale, and I of course had a coupon to go along with it. So I picked up one bottle, Mountain Breeze, and thought I would give it a try. It said Ultra Concentrated, which I had my doubts, thinking using less detergent wouldn’t get the clothes as clean. Boy was I wrong.
I have to say, the first time I used Purex I was hooked. It didn't fade my clothes, and they came out smelling fresh and crisp. I even had my aunt ask what type we used, as she could smell the fragrance on my son's shirt when she hugged him.
I was happy to find that Purex has a variety of detergent types to choose from. We use the Mountain Breeze for colors primarily. There is also a Purex with color safe bleach that I use on clothes that need that little something extra, as well as on my towels. And for my infant I am so glad Purex came up with a Free and Clear, as I purchased one bottle of expensive baby detergent only to find that the Purex Free and Clear did a better job! Its the only kind we use in our house now.