Member's Mark (Sam's Club) generic for Tide
I have just recently switched laundry detergents again. Currently I am using the Member's Mark (Sam's Club) generic for Tide. It works extremely well, getting our clothes squeaky clean at nearly half the price of Tide.
I also appreciate the fact that the bottles have a dispenser on the side. This allows me to place the bottle on the shelf directly above the washing machine and push a small button to dispense the detergent directly into the washer, instead of constantly lifting a 3 pound jug.
Previously, I was using Arm & Hammer detergent, which used to be wonderful, but it seems that they have recently begun using more additives, because it makes the clothes feel like they have a filmy buildup, which has thankfully, disappeared.