I have a one month old infant and like to use Dreft on all of our (and his) laundry.
It is dye free and perfume free which is important to me.
I don't want harsh perfumes or unnecessary dyes touching his sensitive skin. It cleans very well and while the cost is a little high,
Dreft is great about sending new moms coupons.
I recommend Dreft to any new mom or anyone who has sensitive skin